The new build house is arranged over three-storeys and has additional lower ground and basement levels. The main reception rooms are situated at ground floor level, organised around a central entrance hall and a grand staircase that serves all floors. The upper levels provide private accommodation, while the lower ground and basement levels are designated for entertainment and ancillary use. The swimming pool hall consists of a triple height space with a large dome ceiling below the aboveground house, which is unique and rarely found in London.

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The design has been developed with a contextually sensitive approach, respecting both architectural precedent and the surrounding built environment.

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The surrounding area is characterised by a diverse mix of detached, semi-detached, and terraced properties set within generous gardens along tree-lined streets. This low-density suburban character is particularly evident on the eastern fringe of the conservation area, formerly part of the Eyre Estate. The scheme has been informed by a detailed understanding of this context, which has directly influenced many of the design decisions.

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The house draws inspiration from the detached Georgian houses of St John’s Wood, many of which were constructed in the early 1800's during the establishment of the Eyre Estate. These historic buildings typically feature red brick façades in Flemish brick bond, symmetrical frontages with classical portico entrances, steep mansard roofs with modest dormers, and parapeted or corniced eaves. Windows are generally timber, vertically sliding sash types, and elevations often include restrained ornamentation such as stone or brick quoins and tall chimney stacks.

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The design builds upon these architectural principles, interpreting them in a manner appropriate to the scale and setting of the site. The new house adopts a simple, coherent palette of materials and formal elements, with symmetrical elevations structured around classical proportions. The façades are constructed in a blend of hand-made red brick Flemish bond, articulated by horizontal Portland stone coursing bands that unify the composition. The roof is parapeted in a style characteristic of prominent corner plots, and the main elevation includes a classical stone portico and projecting bays. Windows are traditional timber sliding sashes, and the use of pediments above selected openings reinforces the architectural hierarchy of the principal façade.

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Each elevation has been designed using classical proportional systems, including the golden section, the square, and the double square, to establish harmonious relationships between architectural elements. These systems provide a unifying framework that governs the scale, rhythm, and visual coherence of the building.

 

The house reflects a careful and informed response to its context, drawing from local historic precedents to produce a building that is respectful of its setting yet firmly contemporary in its reinterpretation of traditional forms. The design maintains the architectural integrity and character associated with the Eyre Estate and the St John’s Wood Conservation Area, while providing a high-quality new residence tailored to modern needs.